How can interactive media encourage students from secondary schools to Dissertation - 1

How can interactive media encourage students from secondary schools to eat healthy and thus contribute to reducing the growing o - Dissertation Example The present time reflects examples of advertising that make use of the persuasive technology with advertisers using words like ‘free’ and ‘hurry’ offering them with bargains on different products and services, and attracting greater number of consumers. This is reflected in the world of internet advertising as well. With the use of different software and applications, behavior and attitude of people are being altered. Such apps include financial apps or healthcare apps as well, thereby strongly communicating their messages to the people, and proving that web sites have become the most influential persuasive technology of the present times (Tittel, 2013). Beyond the web there are other persuasive technologies that have developed and become highly effective in the present day world. This includes the use of the mobile phones that has been obtained to have significant positive effects on persuading people towards better healthcare. Over the past few years, mobi le devices have been largely used for persuasion along with bringing together government agencies, academics, as well as health care organizations belonging to the private sector, for persuading people towards better healthcare. SMS services are used for promotion of healthcare trying to persuade people to change their attitudes and behavior towards how they maintain their health. This is also possible through the use of other media like the television, radio, and other forms of communications that people in general follow in the present times (Mobile Health, 2010). Considering contemporary examples of persuasive technologies beyond the web, such as mobile devices and hence SMS services have been mentioned earlier, and other communications media like television and radio (Mobile Health, 2010), the expansion and use of the persuasive technologies have been found in marketing of businesses, in environment, in education, and in health care. Use of body-wearable sensors, technologies th at are aware of contexts and real time information exchange are what makes up the persuasive technologies of the recent times involving devices like the mobile phones and other communicative devices (Chatterjee, 2009). 2. Advantages of Persuasive Technology Over Traditional Media and People: The emergence of persuasive technologies through the use of computers, web, and other devices has offered certain advantages over the traditional media and people. These include that it is more persistent than the human beings. It offers significant ambiguity. It has the capability to manage huge amounts of information. It can make use of several modalities to influence people. It can scale with ease. Also, persuasive technologies can be taken to places where it is not possible for human beings to reach. For example, Amazon.com offers books to its customers and along with that it suggests its customers for books through different links thus allowing customers to know about books that they otherw ise never knew (Drew, 2011). The development of information and communications technology has led to greater advantages of persuasion than the traditional media and people, with such revised development being more and more demanded. The present day persuasive